A smartphone is a friend for almost every person. People can find entertainment, food delivery, clothes, accessories, socializing, and many exciting things via smartphones.
- According to Statista, there are 6567 million smartphone users as of 2022. this number is expected to reach 7690 million by 2027.
This is huge, right? However, apart from the general audience, smartphones can befriend businesses too!
- Think with Google says that B2B companies have 40% revenue influence driven by mobiles.
This is just a number that shows the potential of smartphones. Imagine how much custom mobile application development will help B2B businesses.
In this post, you will read about mobile applications in B2B businesses. Moreover, you will have a glance at the benefits of B2B apps.
First, let us start by understanding the B2B concept.
B2B businesses; What does it exactly mean?
A B2B is a business-to-business model. This means that there is an exchange of products or services from business to business. For example, one firm may connect with another one to get raw material or packaging.
Let us understand it by one example.
Suppose there is one business that manufactures parts for a car. And there is another business that assembles such parts and manufactures a car. Then when these two businesses have an exchange of parts and services with each other, it is a B2B model. This is a product-based line.
But what exactly does it mean to exchange services?
Let us one company manufactures clothes. To sell their product, they need to market them. So since they did not have an in-house marketing team, the company hired another company for marketing. Therefore, one marketing company offered its services to another business.
In contrast, in B2C, the business directly sells the products or services to customers. Since there is a difference in B2B and B2C, the requirements of both are not the same.
Now let us move towards the concept of B2B mobile applications.
Mobile applications for B2B business
- According to Grand View Research, in 2021, the worldwide mobile application market was USD 187.58 billion.
- Furthermore, by 2022, it is expected to reach USD 206.73 billion. Also, by 2030, it will have a growth rate of 13.4%.
A mobile application for a B2B business involves a process and solution that solves business problems. In addition, the target audience of these apps is quite specific. This is because the mobile application for such a need is custom or niche.
In addition, there are many benefits of a custom mobile app for businesses. They offer high security, a customized user interface, and focus on providing a competitive edge.
Moreover, these B2B custom apps are different from B2C. The main difference between B2B and B2C apps is the target audience. This brings in another distinction of the purpose of the app. For example, a B2C app can be created only for entertainment purposes with a wide range of audiences. At the same time, the B2B app is not for mass. It has a unique purpose of handling business challenges.
Let us understand the benefits of applications in the B2B industry.
Benefits of B2B applications
There are numerous benefits of building and using B2B apps. Let us have a look at a few of them.
Scalability is achieved.
Scalability is one of the critical advantages of B2B apps. These apps can be used internally or externally. For example, a company’s in-house application that takes care of newbie developers would be a great choice! In this app, one can install training modules, progress tracking, and many other options. This will make the process easier for both trainers and freshers.
Another example is of an external app. For example, say one firm has raw materials for the apparel industry. An application with details of your products will help other businesses to order and keep track of all the details at a click.
Connect is vital.
In any business, it is vital how you establish connections. Rather many successful business owners believe in expanding their network to accomplish their extensive business goals. Today, when many processes in the company have taken a digital shift. This network or connections can get it too.
With a custom mobile application, you can connect with your employees or even partners and stakeholders. As a result, the connection barrier is removed, and hence enhanced communication can enhance revenue.
Easy and real-time data is available.
One of the most significant benefits of an application is real-time data. In B2B apps, you can be aware of real-time information regarding the business. Therefore, you can easily make critical decisions based on this analytics.
Moreover, with B2B apps, it is easier to fetch the data that will let you know the behavior of your consumers. Such information can help in optimization and quick changes in the system.
It offers enhanced efficiency.
Be it any industry or vertical, the ultimate goal for any business is to attain efficiency in the products or services and drive maximum revenue. A B2B app can help with business optimization. In addition, the B2B app can automate many processes. Moreover, isn’t it impressive to let your team focus on the tasks that need more human attention? Furthermore, it can eliminate human error in simple or complex processes. Ultimately, this can improve every process.
It helps businesses to regulate their operations.
Streamlining business operations is one of the critical tasks in any business. There are many tiny and complex processes and tasks that need to be completed at the end of the day. A simple custom B2B app can help you regulate such tasks. Or even one can monitor or have a track of all operations at a single click.
Moreover, as mentioned above, streamlined processes can have a big impact on efficiency.
Let us conclude it!
The B2B industry has a giant and more challenging canvas. Do not forget to connect with expert app development companies Canada for better and more valuable business solutions.
